ROAS is king. The metrics like CTR, CPC make a difference only if used in a context. So for instance, if you are not profitable you start digging deeper into CTR, CPC, ATC ratio etc and see what you can leverage to improve it. So if lower CTR makes money then it’s ok, just do more of those.
The page speed load time is most probably the problem. Check the page speed load time. You can try this app to help you out with the speed: https://apps.shopify.com/plug-in-speed
SEE THE CHEATSHEET ON SPEEDING UP THE WEBSITE: http://www.alexfedotoff.com/wp-content/uploads/2019/10/Cheatsheet-For-Speeding-Up-The-Website.pdf
Facebook can do this if you have multiple banned accounts or if you consistently break the policies. Also if you login from multiple locations into your account. ALWAYS use BM to login into accounts especially from unusual locations. You need to appeal and use this template: I used a VPN for other services. and maybe its the problem because I forgot to disconnect when using facebook.
Inconsistencies are ok. Lower the spend and test gradually. Once you see the ROAS is coming back, increase the spend back. That’s in case your metrics: CTR link, CPC link are according to KPi’s and competitive: Facebook Ads KPIs Cheatsheet. If not, then could be your ads are just weak and then inconsistency will be a constant for you
Please refer to the lesson “Best Converting Facebook Video Ad Structure” in module “Bonus training” https://course.ecommercescalingsecrets.com/products/ecommerce-scaling-secrets/categories/1739320/posts/5839336
Find examples to emulate in your specific niche. So even if you dropship gadgets, find brands that are selling gadgets successfully and see what they do. I personally like ads of:
It’s best to EMULATE BRANDS, not dropshipping stores,