High CTR or ROAS? When you test new creatives what are the key metrics you are looking at?
ROAS is king. The metrics like CTR, CPC make a difference only if used in a context. So for instance, if you are not profitable you start digging deeper into CTR, CPC, ATC ratio etc and see what you can leverage to improve it. So if lower CTR makes money then it’s ok, just do more of those.
I have a serious dropoff from people who click on my ads and people who actually land on the website (sometimes even 30%-40%). Where is the problem?
The page speed load time is most probably the problem. Check the page speed load time. You can try this app to help you out with the speed: https://apps.shopify.com/plug-in-speed
SEE THE CHEATSHEET ON SPEEDING UP THE WEBSITE: http://www.alexfedotoff.com/wp-content/uploads/2019/10/Cheatsheet-For-Speeding-Up-The-Website.pdf
What can cause Facebook to restrict a personal profile from advertising and how do you go around this?
Facebook can do this if you have multiple banned accounts or if you consistently break the policies. Also if you login from multiple locations into your account. ALWAYS use BM to login into accounts especially from unusual locations. You need to appeal and use this template: I used a VPN for other services. and maybe its the problem because I forgot to disconnect when using facebook.
Had a record day yesterday and then today 0 sales so far. Why is this happening?
Inconsistencies are ok. Lower the spend and test gradually. Once you see the ROAS is coming back, increase the spend back. That’s in case your metrics: CTR link, CPC link are according to KPi’s and competitive: Facebook Ads KPIs Cheatsheet. If not, then could be your ads are just weak and then inconsistency will be a constant for you
What is the pattern to follow to make a good video? (lengh/structure/duration/font)
Please refer to the lesson “Best Converting Facebook Video Ad Structure” in module “Bonus training” https://course.ecommercescalingsecrets.com/products/ecommerce-scaling-secrets/categories/1739320/posts/5839336
Which are the best marketers to follow in terms of videos?
Find examples to emulate in your specific niche. So even if you dropship gadgets, find brands that are selling gadgets successfully and see what they do. I personally like ads of:
It’s best to EMULATE BRANDS, not dropshipping stores,