
ABOUT ME
I’m Alex Fedotoff and the founder of eCommerce Scaling Secrets and founder of several 7 and 8 figure eCommerce brands.
About Alex Fedotoff
Starting in 2014, from the bedroom in my parents apartment in Ukraine and full-time position as a cookie salesman (salary of $100 / month in Ukraine), without speaking English (oh, maybe like 3 words) I embarked on eCommerce journey.
I struggled with trying to learn English, figuring out the eCommerce and advertising on Facebook and other platforms ALL AT THE SAME TIME while still providing to my family. ( I just got married).


Moving forward several years
(and many frustrations, good, sweat and tears)
I operate multiple eCommerce brands spending $30,000 - $100,000 of my own money per day on advertising WITH POSITIVE ROI and helping our private clients to do the same.
Unlike many people in the space, that get a small success in one thing and they try to position themselves as an expert on a subject who’s made it, I actually do what I preach and never stop evolving. I haven’t made it and my biggest successes are yet to come (the same as yours if you have this attitude).
eCommerce is what keeps me up at night, something that excites me to the bones.
On top of practicing eCommerce we help our students in our BBA and ESS programs to replicate our results for themselves. This is not for everyone, only for motivated people that are ready to step up and start their own eCom brand, or scale their existing businesses. You can see some of the results of our students here:
I don’t consider myself an expert but I let my results do the talking.
Our clients have collectively generated $200 million in sales and we have more success stories than any other eCommerce training program. I also consulted big brands like Lululemon, Under Armour, Ella & Mila and others on what works in paid acquisition.

Forbes calls me “The king of Scaling Facebook Ads”
As we spend $40+ MM/year on that platform alone but I see Facebook ads as just one part of the successful business. Having a proper funnel architected to attract, persuade and sell with high AOV and LTV is another part. Having an actually amazing product that people want to buy is another one. Building a team, infrastructure to keep the business functioning and without your supervision is another.

See where most people see the simple Facebook ad, I see the strategy, blueprint, infrastructure. Things below the surface, things almost no one can see. That’s the reason we grow our business so successfully and help our clients to do the same: Sell amazing products, scale them with paid advertising and building sellable businesses.
For me, the satisfaction comes from growing AND helping others grow and scale their businesses. If you are ready to start your own eCom brand, start by watching this free training here. I’ll see you on the other side and looking forward to helping you scale your business.
