I have a serious dropoff from people who click on my ads and people who actually land on the website (sometimes even 30%-40%). Where is the problem?

The page speed load time is most probably the problem. Check the page speed load time. You can try this app to help you out with the speed: https://apps.shopify.com/plug-in-speed

SEE THE CHEATSHEET ON SPEEDING UP THE WEBSITE: http://www.alexfedotoff.com/wp-content/uploads/2019/10/Cheatsheet-For-Speeding-Up-The-Website.pdf

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