CBO Scaling Cheatsheet – Create A Profitable Facebook Campaign From „0” (based on a REAL Case Study)
Niche – Apparel
Client– American
Product – socks with colorful prints
Requirements – $5000/dayspend in 30 days
ROAS – > 1.8 (high volumes – the goal)
Brand new account ($0 spend before)
Phase 1: Testing Ads ($300/day – Day 1)
Make3-4 ads and different targeting options for 4 client avatars (see myAds Testing Cheatsheet for EVEN MORE info):
Identify your average customer’s image that you want to target
Identify their goals and how you can help achieve them
Identify major pain points and how your product relates to them
Find where they spend a lot of time
Think of the issues that might prevent them from buying
Test both ABO and CBO (See MY CBO Testing Cheatsheet posted earlier)
ABO – for small initial targeting tests
CBO – for FAST scaling
In the middle of the day, launch the retargeting campaign (CBO) for the middle and bottom of the funnel (if you already have traffic to retarget, you can launch this campaign in the morning). Include the following custom audiences:
IG Page Engagements 5 days (or longer/shorter period depending on the sample size) – exclude post engagements and content views
FB Page Engagements 5 days – exclude post engagementsand content views
Initiate Checkout 3 days
Adds to Cart 1 day – exclude Initiate Checkouts
Content Views 1 day – exclude Adds to Cart
IG Post Engagements 3 days – exclude Content Views
FB Post Engagements 3 days – exclude Content Views
Video Views 75% 3d – exclude FB+IG Page Engagements
*For EVERY audience, exclude Purchases for the last 30 days
Set up a Post Engagement campaign (up to $10) for your new ads to generate social proof
Don’t be scared of poor results – your NEW account needs time to optimize and Pixel need data for better ROI
Phase 2: Calibrating Campaigns ($1300+/day – Day 2 through the next 2 weeks)
Create and scale successful tests of advertising and targeting new CBOs
Look for new targeting options (See my CBO Testing Cheatsheet)
Optimize campaigns based on the data for the past days – find THE BEST target age, placement, gender, geolocation
Add manual bidding for improving your KPIs further
Add even more new ads to “refresh” the content (use the best proven angles and placements)
Start with differentvariations
Do not be afraid to spend on testing, even at a loss – it will pay off later
Find 1-2 copies of the winner – they are usually seen immediately at the beginning (if not seen, then you have no winners)
Scale old successful campaigns, add 30% of budget (double if the results are great)
*Do not forget to increase spending in the middle and bottom of the funnel, as traffic flow through it increased
Phase 3: Iterative Mass Scaling ($2700+/day – Week 2-3)
Continue creating new CBOs with successful tests inside
Scale the best campaigns, doubling or adjusting the budget (depending on performance) – like above, the budget was raised from $200 to $400
Don’t forget to test new targeting options and new ads on low budgets that will not influence your performance (first ABO and then CBO level)
Set automatic rules to turn off “bad” campaigns as quickly as possible
Turn off campaigns that spent 1+*AOV today with no results
Turn off campaigns that are below your lifetime target ROAS with significant spend
Turn back on “lazy winners” – campaigns that have become successful after Facebook updated its results
Phase 4: Reach the goal ($5000+/day – Week 3-4)
Find 2-3 ads that are the closest to going “viral”
Scale all the best campaigns aggressively (doubling) the budget using only these ads
Build around further budget increase, creating an “evergreen” audience for targeting at least 10 mil
Consider expanding internationally – Europe, Australia, South Africa, Brazil, etc
Create LLAs from your highest value clients
Run more brand awareness and traffic generation campaigns to reach out to more people
Utilize your leads, update offers, see what’s left on stock and can be offered as a sale
Every month I choose a few entrepreneurs to personally help them scale their Facebook ads and businesses.
Watch the free training and apply here: https://www.ecommercescalingsecrets.com/home