CBO Facebook Ads: Re-Targeting Strategy
In this video I talk about my CBO Facebook Ads re-targeting strategy. I show you step-by-step how to structure your CBO campaign, how to optimize it, and how to scale it to extract even more $$$ from your warm and hot audiences!
CBO is still a tricky subject. We are all running tests, and we are all trying to “crack it”. In essence, here are the Pros and Cons of running CBO Facebook Ads right now:
– Easier to manage
– Can provide more scaling opportunities
– Can be helpful in limiting audience overlap
– Sometimes unreliable performance
– Requires a bigger budget to start
– Requires ongoing patience due to unpredictability
Should you keep using ad-set budgeting?
We are still seeing good results with adset budgeting, so if you have profitable non-CBO campaigns at the moment, don’t even think about turning them off.
Always to what works for you first. Listen to others second.
However, think about setting a budget aside to start playing around with CBOs.
How I structure a CBO Retargeting Campaign
3-5 ad-sets inside a CBO campaign. A good starting budget for a CBO Retargeting Campaign is $100 / day. Keep it under 8 ad sets for better distribution.
Ad Set #1:
30d website visitors
Ad Set #2:
Ad Set #3:
30d engaged with page
Ad Set #4:
30d 95% video viewers
Ad Set #5:
When you should disable loser ad sets inside the CBO?
I turn-off underperforming ad-sets inside the CBO. I base my decisions on the conversion window for every particular product. (1/3/7 day). Usually I wait about 3 days before I kill an ad-set.
What to do if an ad set is performing well?
Monitor the frequency. If it’s not too high and you have an ad set that’s generating consistent results over 3 days, increase the budget by 30-50%, or duplicate the ad-set and 2X the ad set budget.
The advanced LLA audiences you should be targeting TODAY
Top 10% Spent Time on the website
Want more valuable insights for your ecommerce business? Read the case study below:
Case Study: How I Got Into Russel’s 2-Comma Club in 3 Months by Scaling 1 eCommerce Funnel, And How You Can Too
If you have an online store doing at least 10-20k pm and you want to safely scale it to high 6-figs (and net 35-50%), then this CASE STUDY is just for YOU…
Click the link below to watch it