Best Targeting Strategy For Facebook Ads In 2019

Best Targeting Strategy For Facebook Ads In 2019 | Shopify Dropshipping

How Facebook targeting works:

– Facebook is smart, use its algorithm
– Keep it simple and logical
– The more you advertise – the less targeting you need
– With data and lookalikes, you can find a huge amount of audiences to target
– You need any special “apps” with targeting to make $100,000 – $1,000,000 per month
– Don’t go after audiences smaller than 100,000 people. Even better if you go after 500,000+ audiences. Let Facebook do its work
– Start with 10 interests, find winners, expand from there. Once you have a data use lookalikes
– View it as testing cycles
– There are only 3 variables to a successful Facebook campaign: Funnel – Targeting – Ads (Creative). If none of your targeting options work, then it could be your ads or funnel

3 types of targeting



General interests
 – Behaviors
 – Lookalikes

Selling Skincare cream -> Target Skin Care

Examples:
Weight loss
Skin care
Online shopping

Behaviors
Engaged shoppers

Use suggestions
Use audience insights

Lookalikes:

 Start using lookalikes from 500 events (in my experience that’s when it starts to perform )

Start with Purchase 1%, last 30 days
Expand 3,7,21,30,60,90,180 days
And to 1-2,2-3% etc
and gradually go down from there


The structure for testing 
10 interests $10 each OR $100 with CBO

4 ads in each (4 creatives to test and find a winner). If videos, different first 5 seconds.

You can use a combination of flex targeting AND 1 interest per adset. Just see what works best for you. Typically we do 50/50 split.
50 with flex. 50 with just 1 interest/ behavior

Kill losers – scale winners! Never stop testing. Repeat. That’s all there is to Facebook ads.

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