$5 Ad-Sets: A TERRIBLE Facebook Ads Strategy For 2019
In this video, I share with you the insights I got from attending a private Facebook HQ training. These are high-level, 2019 facebook ads strategies, coming directly from Facebook’s “kitchen”
I also show you what results I’m getting with CBO Facebook Ads at the moment, and what are my budgeting & targeting strategies. Learn them, apply them in your dropshipping / ecommerce business, and crush it in Q4 this year!
The simpler your campaign structure, the easier you can scale
Facebook is a learning machine, if you have a lot of moving parts, it becomes more difficult for the machine to operate
Removing redundancy is the first step
5 ads-sets at $100 is BETTER THAN 100 ad-sets at $5 each
No detailed targeting, no magic, keep it open
Designed for big audiences, big budgets, and fast learning
Case study: Bombas
They had 70+ ad-sets in the beginning
Killed them all
Created 2 ads-sets – broad & 1% LLA
23x increase in sales
CBO: The secret sauce
Where does CBO allocate the budget:
1. Where the performance is best AT THE MOMENT (max conversions)
2. Where the performance is expected to be best long term (max value)
Works PROactively, not REactively
Broad targeting - another key to account simplification
With narrow targeting, each conversion makes the pool of potential buyers SMALLER
Less constraints = bigger pool
The Facebook system needs DATA, not TIME.
Instead of running $5 ad-sets for 1 week, just run a $35 ad-set for 1-2 days and get the same (or even better) data.
Take care of them first:
Good CTR. Good CPC. Good creative. Good product. Good offer. Good funnel.
Then simplify your account and prepare it for scaling.
Want more valuable insights for your ecommerce business? Read the case study below:
Case Study: How I Got Into Russel’s 2-Comma Club in 3 Months by Scaling 1 eCommerce Funnel, And How You Can Too
If you have an online store doing at least 10-20k pm and you want to safely scale it to high 6-figs (and net 35-50%), then this CASE STUDY is just for YOU…
Click the link below to watch it