$5 Ad-Sets: A TERRIBLE Facebook Ads Strategy For 2019

$5 Ad-Sets: A TERRIBLE Facebook Ads Strategy For 2019

In this video, I share with you the insights I got from attending a private Facebook HQ training. These are high-level, 2019 facebook ads strategies, coming directly from Facebook’s “kitchen” 

I also show you what results I’m getting with CBO Facebook Ads at the moment, and what are my budgeting & targeting strategies. Learn them, apply them in your dropshipping / ecommerce business, and crush it in Q4 this year!

The simpler your campaign structure, the easier you can scale

  • Facebook is a learning machine, if you have a lot of moving parts, it becomes more difficult for the machine to operate

  • Removing redundancy is the first step

  • 5 ads-sets at $100 is BETTER THAN 100 ad-sets at $5 each

  • No detailed targeting, no magic, keep it open

  • Designed for big audiences, big budgets, and fast learning

Case study: Bombas

    • They had 70+ ad-sets in the beginning

    • Killed them all

    • Created 2 ads-sets – broad & 1% LLA

    • 23x increase in sales

CBO: The secret sauce

Where does CBO allocate the budget:

1. Where the performance is best AT THE MOMENT (max conversions)

2. Where the performance is expected to be best long term (max value)

Works PROactively, not REactively

Broad targeting - another key to account simplification

With narrow targeting, each conversion makes the pool of potential buyers SMALLER

Less constraints = bigger pool

The Facebook system needs DATA, not TIME.

Instead of running $5 ad-sets for 1 week, just run a $35 ad-set for 1-2 days and get the same (or even better) data. 

Final words


Take care of them first: 

Good CTR. Good CPC. Good creative. Good product. Good offer. Good funnel. 

Then simplify your account and prepare it for scaling. 


Want more valuable insights for your ecommerce business? Read the case study below:

Case Study: How I Got Into Russel’s 2-Comma Club in 3 Months by Scaling 1 eCommerce Funnel, And How You Can Too

If you have an online store doing at least 10-20k pm and you want to safely scale it to high 6-figs (and net 35-50%), then this CASE STUDY is just for YOU…

Click the link below to watch it