There are many ways to improve your Facebook ads, but these 10 are the easiest and fastest solutions for you. If you want a quick solution to tweak your Facebook ads for the better, try out these tips.
1. Create a Specific Target Audience
Creating your target audience is an essential part of strategizing your ad campaigns. Unfortunately, many advertisers don’t know how targeting works. Because most advertisers usually use the most ineffective, most popular, and most competitive targeting options, they squander their budgets and fail to reach a high-interest audience likely to convert. Advertisers must improve their Facebook ad targeting to improve their Facebook ads.
To improve your targeting, narrow down your target audience by demographics, connections, interest, Custom Audience, and behaviors. For example, if you’re in the women’s apparel business, you need to create an audience profile like the example below:
- Gender: Male
- Age: 18-25
- Language: English
- Connections: all men who like menswear and friends of men who like menswear
- Custom Audience: customer contact list
- Behaviors: all men who like fashion brands’ Facebook pages
- Interest: Drake’s, menswear, suits
The more specific your target audience, the better your chances of serving ads to an audience likely to convert and the more money you save.
2. Offer a Value Proposition
To attract customers to your offer, add a value proposition to your creative. Value proposition is the benefit your ad offers. It may be a solution to a problem, a money-saving deal, like a discount or free shipping, or a reason why customers should buy from you and not your competition. Value propositions give your customers incentive to take action because of your ad.
For example, this ad by GAP contains a value proposition of quantified value. Not only does it offer free shipping, but it also offers a discount.
3. Think Mobile
More people have been flocking to mobile throughout the years. If you want to reach your potential customers, then you must create mobile-friendly ads. There are several ways you can optimize for mobile.
1. Use short copy
Use shorter copy so your mobile ads’ text don’t get truncated. Although you can use a maximum of 345 characters on mobile before your text gets truncated, try to be concise by keeping your copies to a few lines.
2. Link to mobile-friendly landing pages
If you’re using an ad that directs your customers to a different web page, make sure your landing page loads quickly and works properly when accessed through mobile.
3. Use the vertical format
Format your mobile ads vertically as that format fills the entire phone screen unlike the horizontal and square format.
4. Add captions to video ads
Since some users prefer to watch video ads for sound off, add captions to your videos to ensure you are delivering your message to them.
4. A/B Test Your Ads
A/B testing allows you to know which ads garner the revenue and which do not. To A/B test, you can test copy against copy, image against image, and CTA against CTA. For example, when AdEspresso tested copy with emojis against copy without emojis, it found that copy with emojis performed better than copies without emojis.
5. Refresh Creatives
While A/B testing allows you to save money, refreshing your creative combats ad fatigue, a phenomenon that occurs when your target audience that has seen your ads too many times ignores or overlooks your ads. Ad fatigue causes your CTRs to increase and your frequency to decrease. There are three cost-effective ways you can refresh your creative:
- Reword ad copy
- Edit image with graphics or filters
- Turn videos or photos into gifs
6. Have Clear Objective in Mind