My $1.67M Facebook Video Ads Formula: REVEALED

My $1.67M Facebook Video Ads Formula: REVEALED

How can you make millions of dollars by leveraging facebook video ads? In this video I show you the framework I used to create and launch videos that made me well over $1MM in sales. 

The framework I’m about to give you works even if you’ve never touched a camera before, or even opened a video editing program.

I give you 3 different facebook video ads formulas. Use them according to your current budget.

There is a low-budget, mid-budget, and high-budget option.

🤨 WHY YOU SHOULD TRUST ME…

I’m spending over $5MM on facebook ads every month for my own stores and my clients. 

I’ve built several 7-figure stores, and sold some of them for a huge profit. 

This information is not coming from someone who made a few lucky sales last night.

I’ve built 7-figures stores by leveraging facebook video ads. 

So watch this video, steal my formulas, and build a wildly successful business.

How to make a successful video ad

Explain the product in a very simple way (5 grade level)

Write short,simple, easy-to-read captions 

Make captions appear every 4 seconds

First few lines MUST GRAB the attention:

  • Something shocking

  • Something unexpected

  • Something provocative

  • Ask a question

  • Use social proof: “Everyone is talking about this!”

Make it look like a viral video, not an ad

Use the AIDA formula: ATTENTION – INTEREST – DESIRE – ACTION

Attention: first 5 seconds of the video

Interest: next 15 seconds – describe the problem and how the product is solving it

Desire: next 15 seconds – show a bunch of other people using the product

Action: Last 5 seconds – ask people to tag a friend or just go ahead and order 

Captions should match what’s going on in the video

Use AdSpy and other tools to look at successful videos -> replicate them

Option #1: low budget option (influencers short clips)

Go on Fiverr, search for “product video”, find a few actors you like, and send them a message. 

Alternatively, you can also go on instagram, find people in your niche that have few followers, but make good videos

Offer to pay them to record a short video of them using your product (+ free product) 

No need to post it on their feed

Pick 4-5-10 actors/influencers, pay them to record content, and send them your product

You will now have 4-5-10 videos of different people using your product

Cut their videos to be 4-5 seconds each

Choose the best one for the beginning of the video

Use a tool like Animoto

Compile those videos together

Create and add captions by using the AIDA formula

Put music

Add transitions

Add CTA at the end

Option #2: Mid-budget option (Record your own video at home - product demonstration + influencers short clips)

Buy a cheap camera or use your phone if it’s good

If you’re gonna shoot the video by yourself, buy also a tripod

If your product is small, you can just shoot your hands using the product, with your table as the background

Show what the product does

Show all of its cool features

“Test” if the product works

Compare it to some old/competitor products

Shoot a lot of clips, then cut rigorously

All of your “demonstration” clips should not exceed 30 seconds in total

Look at Option #1 (Low budget), and apply the Fiverr/Influencer strategy

Make sure you have 4-5-10 clips of other people using the product

Compile the videos together by using the AIDA formula:

Attention: first 5 seconds of the video

Interest: next 15 seconds – describe the problem and how the product is solving it

Desire: next 15 seconds – show a bunch of other people using the product

Action: Last 5 seconds – ask people to tag a friend or just go ahead and order 

So most of your “product demonstration” clips will be put in the “Interest” stage

Use a tool like Animoto

Compile those videos together

Create and add captions by using the AIDA formula

Put music

Add transitions

Add CTA at the end

Option #3: High-budget option

Pay someone to make videos for you

Ideal if you have a 7-Figure brand

These videos are more focused on brand-building

They don’t look like all the other copy/pasted “viral” videos out there

Show one of these videos as example

https://youtu.be/hIV0ZLnWwxM

https://youtu.be/tZry4xuAfZs

https://youtu.be/qexkEo8XJRE

More TIPS & Tricks + TOOLS

Test different intro clips (first 5 seconds).

Design custom thumbnails (the kind you see on viral fb videos)

Make your video in a square 1:1 format, or 4:5

Want more valuable insights for your ecommerce business? Read the case study below:

Case Study: How I Got Into Russel’s 2-Comma Club in 3 Months by Scaling 1 eCommerce Funnel, And How You Can Too

If you have an online store doing at least 10-20k pm and you want to safely scale it to high 6-figs (and net 35-50%), then this CASE STUDY is just for YOU…

Click the link below to watch it

www.ecommercescalingsecrets.com/home

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