My $1.67M Facebook Video Ads Formula: REVEALED
How can you make millions of dollars by leveraging facebook video ads? In this video I show you the framework I used to create and launch videos that made me well over $1MM in sales.
The framework I’m about to give you works even if you’ve never touched a camera before, or even opened a video editing program.
I give you 3 different facebook video ads formulas. Use them according to your current budget.
There is a low-budget, mid-budget, and high-budget option.
🤨 WHY YOU SHOULD TRUST ME…
I’m spending over $5MM on facebook ads every month for my own stores and my clients.
I’ve built several 7-figure stores, and sold some of them for a huge profit.
This information is not coming from someone who made a few lucky sales last night.
I’ve built 7-figures stores by leveraging facebook video ads.
So watch this video, steal my formulas, and build a wildly successful business.
How to make a successful video ad
Explain the product in a very simple way (5 grade level)
Write short,simple, easy-to-read captions
Make captions appear every 4 seconds
First few lines MUST GRAB the attention:
Something shocking
Something unexpected
Something provocative
Ask a question
Use social proof: “Everyone is talking about this!”
Make it look like a viral video, not an ad
Use the AIDA formula: ATTENTION – INTEREST – DESIRE – ACTION
Attention: first 5 seconds of the video
Interest: next 15 seconds – describe the problem and how the product is solving it
Desire: next 15 seconds – show a bunch of other people using the product
Action: Last 5 seconds – ask people to tag a friend or just go ahead and order
Captions should match what’s going on in the video
Use AdSpy and other tools to look at successful videos -> replicate them
Option #1: low budget option (influencers short clips)
Go on Fiverr, search for “product video”, find a few actors you like, and send them a message.
Alternatively, you can also go on instagram, find people in your niche that have few followers, but make good videos
Offer to pay them to record a short video of them using your product (+ free product)
No need to post it on their feed
Pick 4-5-10 actors/influencers, pay them to record content, and send them your product
You will now have 4-5-10 videos of different people using your product
Cut their videos to be 4-5 seconds each
Choose the best one for the beginning of the video
Use a tool like Animoto
Compile those videos together
Create and add captions by using the AIDA formula
Put music
Add transitions
Add CTA at the end
Option #2: Mid-budget option (Record your own video at home - product demonstration + influencers short clips)
Buy a cheap camera or use your phone if it’s good
If you’re gonna shoot the video by yourself, buy also a tripod
If your product is small, you can just shoot your hands using the product, with your table as the background
Show what the product does
Show all of its cool features
“Test” if the product works
Compare it to some old/competitor products
Shoot a lot of clips, then cut rigorously
All of your “demonstration” clips should not exceed 30 seconds in total
Look at Option #1 (Low budget), and apply the Fiverr/Influencer strategy
Make sure you have 4-5-10 clips of other people using the product
Compile the videos together by using the AIDA formula:
Attention: first 5 seconds of the video
Interest: next 15 seconds – describe the problem and how the product is solving it
Desire: next 15 seconds – show a bunch of other people using the product
Action: Last 5 seconds – ask people to tag a friend or just go ahead and order
So most of your “product demonstration” clips will be put in the “Interest” stage
Use a tool like Animoto
Compile those videos together
Create and add captions by using the AIDA formula
Put music
Add transitions
Add CTA at the end
Option #3: High-budget option
Pay someone to make videos for you
Ideal if you have a 7-Figure brand
These videos are more focused on brand-building
They don’t look like all the other copy/pasted “viral” videos out there
Show one of these videos as example
More TIPS & Tricks + TOOLS
Test different intro clips (first 5 seconds).
Design custom thumbnails (the kind you see on viral fb videos)
Make your video in a square 1:1 format, or 4:5
Want more valuable insights for your ecommerce business? Read the case study below:
Case Study: How I Got Into Russel’s 2-Comma Club in 3 Months by Scaling 1 eCommerce Funnel, And How You Can Too
If you have an online store doing at least 10-20k pm and you want to safely scale it to high 6-figs (and net 35-50%), then this CASE STUDY is just for YOU…
Click the link below to watch it