How To Get The BM / Ad Accounts Back From Facebook
Here’s what worked for me to get the BM/ ad accounts/ profiles back from Facebook.
First, make sure to do everything not to lose it in the first place.
For this please refer to my Facebook Ad Account Safety Cheatsheet
If this still happened to you there could be 3 layers of losing with FB:
1. Losing ad account. Non pleasant.
2. Losing business manager (BM). Even more non pleasant.
3. Losing the ability to advertise on your personal profile. Hurts.
With this information, you can recover your stuff in 70-90% of cases.
We’ll cover each of these in more details but general guidelines are:
1. If Facebook bans/ disables any of your ad accounts / BM etc you have to be nice and admit you were wrong. If you were right and FB has banned you by mistake, doesn’t matter. Politely explain your point and ask to get your account/ BM/ profile back.
2. Even if FB responded to you and the case is closed here and you see:

As you can see the case is closed, BUT you can still appeal and leave your message here (Your response field):

So basically determination and politeness and things that will get you sorted.
1. AD ACCOUNT RECOVERY.
So how to get your ad account back from FB? Here’s what you would see if your account got shut down:

FB will give you the button to appeal under this notification.
Here’s what you need to write them:

Dear Facebook Review Team,
Thank you for this notification but I believe my Business Account has been disabled by mistake as none of my ads violate Facebook policy.
The products I am advertising are “XXX products” and in any way my ads contain images or videos that promote adult content, shocking images or claims. Also, my ads do not focus on a person weight loss issues and do not contain copyright material.
It’s for the reasons mentioned above that I am kindly requesting my business account to be reviewed and that you allow me the privilege to continue advertising in your extraordinary platform.
Thank you so much for your attention,
Oleksand
OR another template (can also be used to follow up with FB on your case):
Hello, dear Facebook team. Kindly provide an update on this case.
We have edited our ads to comply with Facebook policy and commissioned the extensive audit and re-learning of Facebook policies for our team.
Our goal is to deliver a great user experience and be compliant with Facebook policies.
Please reactivate our business manager so we can continue advertising on this great platform. We have a budget of $1,000,000 for Q4 this year that we want to reinvest into Facebook advertising.
Kind regards
Oleksand
AND if it worked out, FB will respond:


Now you good to go, continue to advertise!
2. BUSINESS MANAGER RECOVERY.
Business manager deactivation is more tricky. All of the accounts in your BM, pixels etc are deactivated.
FB will give you the option to appeal.
You can use the same templates, these are exactly the ones that worked for me.


So as you can see I appealed, BUT FB didn’t get back to me in 4 days so I followed up once again. With another message.
Again these are the 2 templates, you will need to customize them for your case:
Q2. Please provide more information to help us review your request.
Dear Facebook Review Team,
Thank you for this notification but I believe my Business Account has been disabled by mistake as none of my ads violate Facebook policy.
The products I am advertising are “XXX ” and in any way my ads contain images or videos that promote adult content or shocking images. Also, my ads do not focus on a person personal attributes and do not contain copyright material.
It’s for the reasons mentioned above that I am kindly requesting my business account to be reviewed and that you allow me the privilege to continue advertising in your extraordinary platform.
Thank you so much for your attention,
Oleksand
Your reply
Hello, dear Facebook team. Kindly provide an update on this case.
We have edited our ads to comply with Facebook policy and commissioned the extensive audit and re-learning of Facebook policies for our team.
Our goal is to deliver a great user experience and be compliant with Facebook policies.
Please reactivate our business manager so we can continue advertising on this great platform. We have a budget of $1,000,000 fro Q4 this year that we want to reinvest into Facebook advertising.
Kind regards
Oleksandr
So:
I demonstrated I know FB policies
I did it in polite and nice way
I asked nicely for my BM back
I showed the intent to spend $$
I showed that we are tweaking our internal company’s training to make sure it doesn’t happen again and we are fully compliant with policies.
And I got my BM back in 5 days.
One more thing I’ve done and you can do while waiting is to go here and do this
So you are hitting FB from multiple angles to get attention for your specific case.
There are millions of ad accounts disabled so you need to get attention first.
Most likely your accounts/ BM/ profiles got banned by bot/ automation so getting human’s attention on it is the first priority.
One of our students Noor has gotten his BM back from FB. He’s what he did to get it back:
I have used the template you provided in a way that I was guilty by association with accounts that I didn’t create. In another case I said I had hired an agency that I thought had put Facebooks policy at their top priority and fired them after my account got disabled.
3. PERSONAL PROFILE RECOVERY.
This one is the worst.
Basically FB disables your ability to advertise on their platform overall. You can’t manage other ad accounts of other people, you can’t manage any of your own ads etc.
In this case you can apply the same templates and show to Facebook you are a capable advertiser and want to follow FB policies, be compliant with policies and show that you recognize you’ve done something wrong.
FB will review your case and you are likely to get your profile back.
This is top of the appeal ladder. Basically, if you are 100% sure you have been mistreated by Facebook, you’ve sold compliant products and GOT YOUR AD ACCOUNT /BM / PROFILE shut down and CAN”T get it back you will need to reach out to Sheryl Sandberg, COO at Facebook.
Her email is: sheryl@fb.com
Template (please customize for your needs). This template saved us several BM’s and dozens of accounts. BUT ONLY REACH OUT IF YOU ARE 100% CONFIDENT you haven’t broken policies OR have been mistreated by FB. I can’t guarantee it will work, but work multiple times for us and we got a better response / treatment / solutions.
Hi Sheryl,
Sorry to trouble you. I was given your email from a contact of mine. He mentioned that you might be able to assist us.
We are XXX and have spent over XXX yearly on FB and manage some of the XXX (stores etc).
We are battling with getting proper support from Facebook to support our business operations.
Over the last couple of months, we have been having on-going issues with XX our pages XXX. One of our clients on the list X recently got his account XXX and he’s XXX.
Due to my limited media access and proper support, I literally had to call every contact I knew to help recover it.
Fortunately, we were able to recover the page but the damage was already done. We can’t afford any of XXX to go through the same experience as in XXX which can be easily avoidable.
My Facebook profile:
Our ad accounts are:
Ad account 1 ID:
Ad account 2 ID:
Business manager:
Some pages we manage
XXXX
XXXX
XXXX
We are also going to be managing some XXXX as well in a couple weeks and are just sorting out some contracts in place.
We desperately need help with getting XXX can we cannot support our current XXX. Any help would be greatly appreciated.
Look forward to hearing from you soon.
Kind regards,
XXX
WHAT IF NOTHING WORKED?
Then you need to start from scratch:
1. New domain
2. New FB page
3. New pixel.
4. New FB personal account (created from another laptop, you need to have another ID to confirm the identity). Alternatively you can use the accounts of your family/ friends and their BM’s.
5. New payment method (can be the same bank account, just another card for it, just order another card for your account).
So Create a new personal profile and either have a team member invite your new profile to your BM, or if you don’t have another profile with access to it, you’ll have to create a new BM and all new assets, with your new profile.
Another note guys: I highly recommend setting up multiple contingencies for Facebook advertising i.e. make sure you set up a 2nd Business Manager Account and then set up as many ad accounts as you can within each Business Manager Acc.
Also, it’s wise to add a second person on as an admin in the event you get blocked personally and then can’t access your own accounts.
Template that got back the profile:
I said that I used a VPN for other service . And maybe it’s the problem because i forgot to disconnect when using facebook . that way IP in facebook is changed.
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