You test 3-5 creatives. Are these the same 3-5 creatives across all interest-based prospective ad sets? Or do you modify the creative or ad copy based on the interest you’re targeting in the ad set. By admin | August 30, 2019 | Like | 2019-08-30 17 October 2019 Yes, the same. No adjusting. You want to see what works, then improve based on that (test another thumbnail/ ad copy etc)