Our Pixel has disadvantage because on our site we sell lots of different niches. Does it make sense to use FB ads in that case?

You can sell many different products with the same pixel. For example, some of the general stores that advertise massively like Vigoshop.pl have just 1 pixel. So it’s ok to have few products and sell them with 1 pixel. It’s ok to have 1 pixel for multiple products. I overall recommend focusing on 1 product whenever possible so if you have 1 product, you can definitely go with 1 pixel and have no issues. Then find another product in a similar niche and scale it using the same pixel. This way you are maximizing the learning process.

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